Activities & implantations

Polo Industrial Brasil: A key plant for the PSA Group's development strategy in Brazil.


Located in Porto Real, Rio de Janeiro state, the Polo Industrial Brasil (PIBR), one of the PSA Group’s 18 plants worldwide, was the first to introduce in early 2001 the almost simultaneous production of a model of each brand: the Citroën Xsara Picasso and the Peugeot 206.

The flexibility of the assembly lines means different vehicles of the two brands can be produced. At present, the Brazilian Industrial Division (PIBR) manufactures:

  • Peugeot 208 and 2008
  • Citroën C3, AIRCROSS and  C4 Cactus

This same production plant also produces the EC5 1.6l and EC5 EAT6 Flex Fuel and gasoline engines (for export). The Engine Machining Unit was opened in July 2009. Extending the plant’s activities, it can produce 130,000 engine blocks and 80,000 aluminium cylinder heads a year, in three shifts.

All the activities of the Brazilian Industrial Division in Porto Real comply with an Environmental Management Programme, which, consistent with the PSA Group’s environmental policy, prioritises reducing the use of natural resources (water, electricity and natural gas), and seeks to minimise the production of industrial process waste and to dispose correctly of what waste is produced. The programme also monitors the environmental impact of the plant’s activities and provides Group employees with access to ongoing training to ensure they are all committed to protecting the environment.


In Brazil, in addition to sharing the most recent technological progress made by its teams worldwide, the PSA Group in Brazil also has its own areas of research, development and design. The Brazilian teams work in a local Technology Centre and the results of their work can be seen on the country’s streets and roads. Examples of cooperation between these teams include the Flex Fuel engines and the innovative styling of the Citroën AIRCROSS and Peugeot 2008, both models developed and produced in Brazil.

As part of its global campaign to use more green materials in its vehicles, the PSA Group recognises the importance of Brazil in this area and maintains laboratories and teams working specifically on new components that are more environmentally friendly.

So-called “green materials” include natural fibres (linen, curaua, etc.), non-metal recycled materials and biomaterials (i.e., materials derived from renewable resources excluding all materials derived from petrochemicals). They can replace plastics derived from fossil resources and renewable raw materials, reduce the weight of certain components and cut carbon emissions from the production of plastics.

The Latin America Tech Centre

The Latin America Tech Centre brings together PSA Group’s local professionals in the fields of research, development and style. It has three units that work together and maintain close contact with the Group’s other centres in France and China.

The Latin America Tech Centre is a grouping of the following three centres: São Paulo Tech Center, in São Paulo city; Rio de Janeiro Tech Center located at the Porto Real production plant; and the Buenos Aires Tech Centre, located at the Palomar production plant in Argentina. They complement and support each other, enabling the Group’s professionals to work closely with the products being developed in Brazil and Argentina.

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