Group PSA in Brazil
With its head office for Brazil and Latin America in Rio de Janeiro city, the PSA Group aims to become the most efficient car maker and the preferred mobility services provider worldwide
The history of the Group in Brazil
The first PSA Group brand car to arrive in Brazil was also the first ever automobile to be driven in the country. The Peugeot model had been shipped from France to Brazil at the end of the 19th century by the brothers Alberto and Henrique Santos Dumont. The aviation pioneer, Alberto Santos Dumont, had a strong connection with the marque, in particular because he had used Peugeot engines in some of his balloons in Paris.
In the following decades, Peugeot and Citroën vehicles started to be imported into Brazil, but it was only in the early 1990s that the marques became officially established there.
The PSA Group created a Brazilian subsidiary, called Peugeot Citroën do Brasil, in September 1997, in order to create the conditions needed to grow both brands’ sales and to develop the Group’s business in Latin America.
Polo Industrial Brasil
In 2001, the “Polo Industrial Brasil” (PIBR) industrial facility was created in Porto Real, Rio de Janeiro state. Thus began the Group’s direct involvement in Brazilian industry. The following year, the company started to manufacture engines in the PIBR.
Since the plant’s inauguration in February 2001, the Porto Real production lines have already produced: